IT'S NOT ALL ABOUT ME...
(Actually, this bit is).
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I help organisations to communicate better.
Internally, to improve culture and business cohesion. Externally, to improve marketing and sales. With the overall goal of building brand and company value.
I've spent half of the last 30 years working for some of the world's best marketing services agencies (BMP, Saatchi & Saatchi, MediaCom) and with some of the world's best marketers (GSK, P&G, Mars). And the other half helping to run sporting and financial services companies in board-level marketing, sales and commercial roles.
In 2016 I decided to leave the corporate world and 'go plural', working on a diverse range of projects.
I'm primarily interested in helping companies with limited resources to get more out of their marketing and communications activity. And, through my alliance with Integration (global leaders in marketing accountability), in working with larger organisations who want to better measure and manage all of their marketing investments. I'm also working with a number of organisations who are keen to harness my general commercial and management experience.
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I work on either a project or on a retained basis if ongoing, experienced input is required. See below for some examples of recent projects.
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I'm based in Suffolk and London (but travel well) and I'm always happy to discuss whether I can help over a cuppa. If I don't think I'm right for you (or vice versa) I will tell you - and try to help you find someone who is.
...OR ABOUT WHAT SOME (VERY NICE) PEOPLE SAY ABOUT ME...
(Actually, this bit is about me too...)
"Andrew and I worked together at Saatchi & Saatchi after I recruited him to run the media, integrated comms and digital divisions. He led his teams brilliantly and consistently produced outstanding work. Strong on ideas and great with people. And riddled with integrity!”
Adam Crozier
ex-CEO, ITV plc
"I've sat on three different boards with Andrew over the last 10 years. He adds value to discussions, often proposing creative solutions to problems and he's always happy to roll his sleeves up to get stuff done."
Paul Clement
CEO, Central Management Solutions
"Andrew and I have jointly delivered a number of projects over the last few months. He's smart, insightful, well connected, a great communicator and a team player. Always asks the right questions and looks to add value.”
Mark Palmer
Owner, Maverick Planet
"I worked with Andrew for many years at ITFC. He's full of energy and is constantly driven to achieve. Whether in a marketing or sales environment, his creativity, ideas generation and ability to take a team with him, ensured that he exceeded expectations. He was an excellent leader of the sales and marketing effort and equally effective as a member of the Senior Management Team and indeed the Main Board.”
Terry Baxter
CEO, Inspire Suffolk
“I’ve known Andrew for over 20 years, having worked closely with him at three different companies. He’s a fantastic operator, professional, dedicated, calm in a crisis and a pleasure to work with. I don’t think I've ever come across anyone who had a bad word about him or his work - very rare indeed!”
Nigel Sharrocks
ex-CEO, Carat
"I have no hesitation in recommending Andrew to anyone looking to appoint a consultant or project manager. I've worked with Andrew in the past and he is a clear thinking, creative manager with a breadth of marketing experience across a range of diverse industries. He will deliver results."
Derek Bowden
CEO, Essex CCC
"Top chap. One of the smartest, most intelligent, hard working, insightful people it's ever been my pleasure to work with. Frequently made me look smart to my bosses. Can't recommend him highly enough.”
John Blakemore
ex-Advertising Director, GSK
"His sharp analytical mind and ability to think outside of the box, combined with a tact to ask the difficult question without causing offence, are a rare quality."
William Coe
Managing Director, Coes
"Inspirational. Andrew really is one of the best commercial and marketing people I've ever worked with. He has a strong intellect, creative approach and is brilliant at bringing different people together. All done with a superb sense of fun."
Mike Thompson
CCO/CMO at Swim England
...IT'S ABOUT WHAT I CAN DO FOR YOU
I've got very broad experience in a lot of different sectors. I'm happy to help with pretty much any type of project, but my main strengths are in marketing, communications, sales and business planning. I also have a lot of contacts and love helping to wire up winning business partnerships.
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Trying to get more out of your marketing spend?
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Want to quantifiably audit and benchmark your marketing performance and improve ROI?
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Need help finding a new marketing services agency or hiring marketers?
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Want fresh eyes to take a look at a business problem or opportunity?
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Need help with a major new business pitch or tender?
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Or just need an experienced manager to help deliver an important project?
Give me a call and let's have a chat to see if I can help.
Selling Things
Marketing's primary role is to facilitate sales. Whether you're selling beer or Brexit, marketing communications need to be built around a great idea, based on real insight and executed in the most impactful way in the most appropriate channel and at the right time. And customer acquisition and retention strategies need to work in harmony. I can help make this happen, working with both internal teams and external agencies. If appropriate I can draw upon my affiliation with Integration, providing access to world-class, quantifiable, marketing communications audit and planning tools that will improve marketing ROI.
Planning Things
Every business needs a roadmap - and to be able to regularly read it and make course corrections when necessary. Sometimes it's easy to lose sight of the company direction with the urgency of day-to-day operations. If you need some fresh inputs into drawing up your roadmap, or help in better navigating your business's direction, or for someone to facilitate your team planning sessions, give me a call.
Doing Things
Or involutus manica collegerat (sleeves rolled up) as the Romans used to say. If you've got something that needs to be done, rather than just planned, then I can help. I like nothing better than getting a brief and getting stuck in. Especially if it's something that involves change. I don't stand on ceremony. I've got a safe pair of hands and a great book of contacts if outside help is needed. And I'm pretty good at not stepping on toes.
Grey-Haired Things
Sometimes it helps to have someone to share ideas or worries with and to discuss how best to develop or resolve them. And sometimes it helps to do that with someone who's not so caught up in the day-to-day forest that they can still see the trees. I've worked in sectors including marketing services, sports and entertainment, retail, lottery, catering, conference and hospitality and finance. And delivered solutions for companies in areas including FMCG, energy, OTC, alcohol, film, IT and technology. The plus-side of having grey hair is the experience that goes with it.
SOME RECENT PROJECTS
Sales & Marketing Support
Produced a series of sector reports for the EMEA sales team of a US software company. Provided sector briefings based on expert interviews, recommending
sales strategy hooks tailored to key sector needs.
Interim Management
Four month project providing management support for a travel company's marketing department, with projects encompassing digital, email, advertising, PR, social media, direct mail, research and database management. Subsequently providing ongoing support.
Commercial Project Delivery
Providing experienced management support to an organisation, managing the delivery of some specific marketing and international development projects, including website creation. Also providing ad hoc marketing and sales advice.
Business Development
Retained by a global software solutions company in the marketing communications sector to help grow their business through improved marketing and new customer acquisition.
Contact Me
+44 (0) 7973 713707
4 Graham Rd, Ipswich IP1 3QE, UK
ANDREW GOULBORN
Andrew Goulborn Limited ©2019